Child Development Expert

Dr Amanda Gummer


PhD in Neuro-psychology

Member of the The International Toy Research Association, the British Psychological Society, LIMA, and Play England


I have over 20 years of experience working with children and families.

How I can Help

I am widely considered as the UK’s go-to expert on play, toys and child development and have published my practical approach in my book, "Play: Fun ways to help your children develop in the first 5 years".

As a research psychologist specialising in child development, I have created three organisations - Fundamentally Children, FUNdamentals and Good Toy Guide Ltd, all of which promote the value of play and positive parenting in child development.

I can help families with a refreshingly, easy-to -adopt, yet incredibly effective approach to family life that resonates with parents and have developed an evidence-based model of family life called Parent-Centred Parenting which I use as the basis for my parenting support.

Areas of Expertise